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Tuesday, August 4, 2020 | History

1 edition of The customer-driven playbook found in the catalog.

The customer-driven playbook

Travis Lowdermilk

The customer-driven playbook

converting customer feedback into successful products

by Travis Lowdermilk

  • 344 Want to read
  • 20 Currently reading

Published .
Written in English

    Subjects:
  • Production management,
  • Consumer satisfaction,
  • New products,
  • Customer relations

  • About the Edition

    Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That"s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they"ll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you"ll quickly learn how to turn Lean theory into action.

    Edition Notes

    Includes bibliographical references (pages 223-226) and index.

    Other titlesCustomer driven play book
    StatementTravis Lowdermilk and Jessica Rich
    ContributionsRich, Jessica, author
    Classifications
    LC ClassificationsHF5415.335 .L69 2017
    The Physical Object
    Paginationxv, 235 pages
    Number of Pages235
    ID Numbers
    Open LibraryOL26931758M
    ISBN 10149198127X
    ISBN 109781491981276
    OCLC/WorldCa967525314

    Free shipping on orders of $35+ from Target. Read reviews and buy The Customer-Driven Playbook - by Travis Lowdermilk & Jessica Rich (Paperback) at Target. Get it today with Same Day Delivery, Order Pickup or Drive : $ Home / Books / The customer-driven playbook: converting customer feedback into successful products. By Travis Lowdermilk and Jessica Rich Added March 6, Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action.

    That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. This book shows team leads, researchers, designers, and managers how to use the Hypothesis. Jessica Rich is the author of State-Sponsored Activism ( avg rating, 0 ratings, 0 reviews), The Customer-Driven Playbook ( avg rating, 25 ratings, /5(5).

    The Customer-Driven Playbook By consolidating theory from various Lean books into an easy-to-understand framework and step-by-step playbook, this book provides a way to operationalize and scale lean principles across teams, divisions, disciplines, and organizations. In The Community Manager's Playbook, digital evangelist and brand marketer Lauren Perkins provides community managers and business leaders alike with the first guide to building, nourishing, and growing online communities that naturally sync with their company's offline marketing efforts.


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The customer-driven playbook by Travis Lowdermilk Download PDF EPUB FB2

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The Customer-Driven Playbook: Converting Customer Feedback into Successful Products - Kindle edition by Lowdermilk, Travis, Rich, Jessica. Download it once and read it on your Kindle device, PC, phones or tablets.

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Buy The Customer-Driven Playbook - Converting Customer Insights into Successful Products by Lowdermilk, Travis, Rich, Jessica (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage.

That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that. The Customer-Driven Culture by Travis Lowdermilk and Monty Hammontree; The Customer-Driven Playbook by Travis Lowdermilk and Jessica Rich.

The Customer-Driven Culture explores that same thing. It’s the follow-up to The Customer-Driven Playbook, which I also enjoy a lot. Mark Hurst was a little ahead of the curve with this kind of thinking.

Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action.

That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize. The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value eBook: Fader, Peter, Toms, Sarah E.: : Kindle StoreReviews: The Customer-Driven Playbook will help team leads, researchers, designers, engineers, and product managers discover new business opportunities and uncover innovations for established products as about your customers and identify opportunities to conceptualize new ideas and refine the quality of your offeringUse specific activities to.